Apple has been building up the supply chain for months. Most of the components are already coming from…
Product is the centre of all marketing policies. What is place in entrepreneurship Place is the point where…
Both roles differ in terms of interpreting what the numbers mean—marketing analysts need to understand numbers in the…
Direct marketing is the longest distribution channel between a producer and consumer. Most producers sell their goods directly…
It is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply…
Examples of place strategy in marketing include using wholesale centers, retail outlets, physical stores or online platforms as…
Either through a planned process or through a natural evolution, channels of distribution reflect an observable organization structure.…
The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control.…
Recognizing or identifying the requirement for marketing channel design decisions Setting and coordinating distribution objectives Specifying distribution activities…
The marketing concept is based on increasing a company’s ability to compete and achieve maximum profits by marketing…