The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an…
DV360 gives buyers more robust targeting capabilities, a larger selection of inventory and more optimization options. Because it…
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an…
Google announced that it had agreed to acquire a company called DoubleClick for $3.1 billion in 2007. The…
There will now be three primary brands: Google AdWords is now Google ads. DoubleClick advertiser products and Google…