Both display and native ads are paid ad placements, but the key difference is in each type of…
As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to…
The native display campaign gives you the ability to modify sections of your app or show banner advertisements…
Awareness campaigns can address groups of people in a region affected by a particular climate threat, groups of…
Programmatic advertising refers to buying and selling ad inventory in real time, using an auction-based software rather than…
Display & Video 360, also known as DV360, is a Demand Side Platform (or DSP) used to buy…
Basis Technologies Google Marketing Platform Knorex Jampp Smadex MediaMath Amazon DSP Is Apple building a DSP We’re breaking…
Advantages of programmatic advertising In contrast, the GDN is just one ad exchange. This means more available inventory…
The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser…
Display & Video 360 helps teams execute digital advertising campaigns. Your team can design creatives, organize audience data,…