An ad exchange is a digital marketplace where buyers and sellers come together and enter into a real-time…
In GDN you buy ad space through the open auction. DV360 allows advertisers to use direct deal bought…
Display campaigns provide highly-segmented insights for daily campaign deep dives. Display campaign performance helps determine search recommendations. Smart…
Both display and native ads are paid ad placements, but the key difference is in each type of…
As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to…
The native display campaign gives you the ability to modify sections of your app or show banner advertisements…
Awareness campaigns can address groups of people in a region affected by a particular climate threat, groups of…
Programmatic advertising refers to buying and selling ad inventory in real time, using an auction-based software rather than…
Display & Video 360, also known as DV360, is a Demand Side Platform (or DSP) used to buy…
Basis Technologies Google Marketing Platform Knorex Jampp Smadex MediaMath Amazon DSP Is Apple building a DSP We’re breaking…