Google ad manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the…
SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the…
DV360 is a DSP used to buy and optimize media across ad exchanges. DV360 also taps into Google…
Facebook Audience Network is an off-Facebook, in-app advertising network for mobile apps. Advertisers can serve up their ads…
Real-time bidding (RTB) is an automated process by which advertisers can place bids, in real time, for specific…
Retargeting works by utilizing “cookies,” small pieces of data stored by a web browser that remembers users who…
Cause- This error occurs if you have configured domain restrictions wrongly or are checking on website where the…
Pros of Programmatic Ad Buying Programmatic guarantees speed and efficiency that saves time and money for advertisers and…
Create: Navigate to the advertiser level and select Campaigns in the left menu, then click New. Your next…
GDN is an ad network of publishers and suppliers while DSP is a demand side platform. GDN refers…