Yes, the FB ad manager can be described as a DSP. What are DSP examples? Basis Technologies Google…
Custom Affinity/Custom Intent Audience When using Custom Affinity targeting, enter the interests your audience is likely to have,…
Remnant inventory is the left-over inventory that publishers were unable to sell via their premium deals like direct…
What is a private marketplace? A private marketplace (PMP) refers to a digital marketplace where advertising is bought…
GDN has Basic audience and Content targeting capabilities, but DV360 has additional targeting capabilities with sophisticated custom profile…
Any publisher who has a site that complies with the AdSense quality guidelines can apply for an account…
Yes, Google ads operate as a DSP (Demand Side Platform). But unlike other DSPs, there is one huge…
DBM (DV360) vs DCM (Campaign manager) – What’s the difference? DV360 is a demand-side platform (DSP) for buying…
What Programmatic Search Is (or Could Be) PPC search ads use different bidding strategies intended to drive clicks…
As you might expect from the name, Google image ads are advertisements you can run through Google ads…