Inventory management in Search Ads 360 can use data from an inventory feed to generate search campaigns, ad…
Step 1: Choose Your Goal and Opt Into the Audience Network Step 2: Name Your Campaign and Set…
What are digital publishing platforms? The digital publishing platform is a set of tools that make it easier…
DV360 gives buyers more robust targeting capabilities, a larger selection of inventory and more optimization options. Because it…
Google’s household income targeting feature uses a combination of location data and behavioral signals to predict a likely…
Social reach and engagement are two pieces of a puzzle. Different campaigns with different goals prefer different metrics.…
GDN is an ad network of publishers and suppliers while DSP is a demand side platform. GDN refers…