Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with…
In the case of normal goods, income and demand are directly related, meaning that an increase in income…
Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal…
Generally macro analytical methods examine the bulk elemental, chemical, or mineralogical composition of a sample while micro analytical…
Macro environment analysis is part of strategic management in many organizations and involves identifying and analyzing potential opportunities…
The term ‘marketing environmental analysis‘ refers to a strategic analysis tool that helps to identify internal and external…
A marketing environment encompasses all the internal and external factors that drive and influence an organization’s marketing activities.…
Horizontal FDI Vertical FDI Conglomerate FDI How do you attract foreign investment The general state of the host…
What is PESTLE? A PESTLE analysis is a tool used to gain a macro picture of an industry…
Macromarketing (also spelled macro-marketing) is the influence that marketing policies and strategies have on an economy and society…