The micro environment is specific to a business or the immediate location or sector in which it operates.…
However, it actually refers to four distinct areas: human, social, economic and environmental – known as the four…
Sustainability describes a form of economy and society that is lasting and can be lived on a global…
Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with…
In the case of normal goods, income and demand are directly related, meaning that an increase in income…
Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal…
Generally macro analytical methods examine the bulk elemental, chemical, or mineralogical composition of a sample while micro analytical…
Macro environment analysis is part of strategic management in many organizations and involves identifying and analyzing potential opportunities…
The term ‘marketing environmental analysis‘ refers to a strategic analysis tool that helps to identify internal and external…
A marketing environment encompasses all the internal and external factors that drive and influence an organization’s marketing activities.…