The micro environment is specific to a business or the immediate location or sector in which it operates.…
However, it actually refers to four distinct areas: human, social, economic and environmental – known as the four…
Sustainability describes a form of economy and society that is lasting and can be lived on a global…
Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with…
In the case of normal goods, income and demand are directly related, meaning that an increase in income…
Micro (External) environment – small forces within the company that affect its ability to serve its customers. Internal…