Your app Audience The advertiser and ad creative The offer What is eCPM in AdMob Effective cost per…
How to increase eCPM. You can improve your eCPM by optimizing your monetization strategy or by other means,…
Cost per thousand impressions (CPM): If your ad impressions are low, it’s a good bet everything else (CPC,…
In simple terms, native video advertising is the integration of branded messages into existing content. It’s generally an…
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as…
Total impressions / 1,000 X CPM = Revenue 200,000 impressions / 1,000 X $10 CPM = $2,000 Total…
There aren’t dummy ID’s per se. You need to setup the XML or the Java code to get…
Google ads tools can be used for a variety of functions. Account management tools help you view, edit,…
Native advertising enables businesses to essentially integrate their marketing messages with the surrounding content so that they’ll appear…
The majority of top-grossing apps combine mobile advertising with in-app purchases for revenue generation. Purchases of in-app resources,…