Api key or “Report Key” From the AppLovin dashboard, select “Account” from the top right hand corner of…
Unity Mediation solutions enable publishers with the tools to easily expand their ad demand by driving more competition…
eCPM, or effective cost per mille, is the revenue earned by a publisher (app developer) for every one…
The three types of banner ads listed above and by far the most prevalent – Flash, animated GIF,…
A High cpm score typically tells you that you’re running a weak campaign and there’s room for improvement…
An estimate of the revenue that you receive for every thousand ad impressions. eCPM is calculated as (Total…
Effective cost per thousand impressions. eCPM is an estimate of the revenue you receive for every thousand ad…
A trick banner is an online banner ad that is designed to copy the style of an operating…
Impression clickthrough rate, which is the rate at which users clicks per each individual ad shown. Revenue per…
Google Ad Manager includes both Google’s ad server/SSP (formerly DFP) and their premium ad exchange (previously AdX). Google…