Campaigns can greatly influence your audience and their decision to buy your product. Is neuromarketing vital in understanding…
Consumer neuroscience is the application of neuroscientific methods to the understanding of consumer behavior. By using methods such…
Herein, we will articulate common ethical concerns with neuromarketing. We argue that the most frequently raised concerns- autonomy,…
One of the most popular green marketing techniques is producing sustainable products for consumers to use as alternatives…
Una de sus técnicas principales es el “acercamiento” que tiene con su público, ya que todo lo que…
The Tools of Neuromarketing The two primary tools for scanning the brain are fMRI and EEG. The former…
Is Neuromarketing a More Accurate Way to Research? Neuromarketing can clearly provide valuable insights into how the consumer…
The electroencephalogram (EEG) is a very used technique in neuromarketing, and besides being portable and relatively economical, provides…
In a famous neuromarketing case, Hyundai used EEG to test their prototypes. They measured brain activity in response…
Transcranial magnetic stimulation (TMS) is a noninvasive procedure that uses magnetic fields to stimulate nerve cells in the…