It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…
At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price,…
A marketing mix is the seller’s strategies for a given target market. The major point of Borden’s (1964)…
What is the Customer Mix? The Customer Mix is a framework that helps focus on driving customer lifetime…
R and Python Microsoft Excel Tableau RapidMiner KNIME Power BI Apache Spark QlikView Which industry generates most data?…
There are four elements that make up the promotional mix. They are sales promotion, public relations, personal selling,…
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection,…
These 11 elements are product, price, place (distribution), promotion, people, process, physical evidence, personal relationships, packaging, positioning and…
Demand planning Storage and materials Inventory management Control Design Efficiency Supply chain Delivery How do you develop a…
The four main types of digital advertising are social media, paid search, native, and display advertising. How do…