The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…
The marketing mix is a tool used to help brands understand what elements must be combined in order…
A branding fundamental is authenticity built on a foundation of performance and delivery. If you don’t believe in…
the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall…
An event allows you to measure a distinct user interaction on a website or app. For example, loading…
A social media campaign is a business’s coordinated marketing effort to reinforce information (about a brand, product, or…
Why are the 7 Ps important? The seven Ps are important because they can help you plan and…
Netflix, Inc. operates as a streaming entertainment service company. The firm provides subscription service streaming movies and television…
Communications tools are the communication materials you produce – often cost items such as leaflets, brochures, presentations, press…