Advertising, Sales Promotion, Public Relations, Mobile marketing, Personal Selling, Social media marketing and Events and Experiences are the…
Examples include newspaper and magazine articles, TVs and radio presentations, charitable contributions, speeches, issue advertising, seminars. Word of…
Physical mail Radio ads Television ads Billboards and signs Telemarketing Events Print ads What is an example of…
At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing. What…
Personal branding Product branding Service branding Retail branding Cultural and geographic branding Corporate branding Online branding Offline branding…
The goal of integrated marketing communications is to ensure that customers receive the same message when they interact…
In theatre, blocking is the precise staging of actors to facilitate the performance of a play, ballet, film…
There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It’s important to…
The five elements of the communication process are (1) a sender; (2) a message; (3) a channel; (4)…
A key definition of IMC belongs to Philip Kotler who, in 1999, referred to BMI as “the concept…