TYPES OF Marketing objectives evaluating and considering the marketing plan is essential while determining your marketing objectives. There…
The most important purpose that a promotion serves is that it sets a business apart from its competitors.…
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In 2015, the Monopoly game was replaced in the US by “Game Time Gold”, using an NFL theme.…
Promotional campaign or communication mix seeks to increase the company’s sales by changing the elasticity of demand of…
There are five elements of a marketing mix, otherwise known as “the five P’s,” of marketing: product, price,…
WHAT IS 360° BRANDING? 360° branding is a marketing strategy that takes into consideration the brand identity you…
Why is using a promotion mix important? Improves the effectiveness of promotional campaigns. Promotion is a crucial part…
Marketing is delivered through a combination of elements—the ‘marketing mix’. These elements are also often referred to as…
Initially 4, these elements were product, price, place and promotion, which were later expanded by including people, packaging…