The Lead Generator will take ownership of generating new leads for the business and aim to maximise the…
Emails can be sent from multiple locations within the CRM. It’s important to remember the hierarchy of the…
A re-engagement campaign is a sequence of emails sent to inactive subscribers. The goal of a re-engagement email…
A drip campaign is a series of automated emails sent to people who take a specific action on…
Choose a relevant email list Design your email Personalize your email subject line and content Be conversational Create…
In a nutshell, Sales force automation (SFA) focuses on the sales process of products or services to existing…
Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract…
Handlebars merge fields represent account information, user information, and data from prospect records. To further personalize your Pardot…
Tap Select ad group Select the account Tap Done How do I use Google alerts? Go to google.com/alerts…
DRIP stands for Differentiate, Reinforce, Inform and Persuade and can be an alternative to the AIDA model. It…