The preemptive message strategy involves making a claim about your product or service before your competition does the…
He doesn’t really feel hungry at all, dinner is supposed to be in three hours, but he takes…
Reverse psychology is a new promising approach for a brand to differentiate itself from others. Its application in…
In general a well-executed viral marketing campaign can cost anywhere from $100K to many millions. There is a…
An emotional appeal is directed to sway an audience member’s emotions and uses the manipulation of. the recipient’s…
Apple may be the perfect example of a company that utilizes emotions to create a connection with consumers…
For example, Coca-Cola’s “Choose Happiness” promotion in 2015 was a powerful example that encouraged consumers to share happy…
One of the most important elements of a marketing strategy is the development of an ideal customer profile.…
Persuasive advertising strategies belong to three overall categories: Ethos: Appeals to ethics, character and credibility. Logos: Appeals to…
Martin Fishbein and Icek Ajzen originally conceived the theory of reasoned action: a consumer behavior theory that focuses…