Wieden+Kennedy (W+K; /ˈwaɪdən-/ earlier styled Wieden & Kennedy) is an independent global advertising agency best known for its…
Four types of quality processes are prominent in many industries: ISO 9001, AS9100, Six Sigma, and CMMI. Choosing…
Google is an unparalleled example of a brand which cultivates cult-like desire to work for them because candidates…
A retention program is a specific set of activities or initiatives a company takes to retain its customers.…
footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee…
Internal communication is typically carried out using emails, memorandums, letters, video conferencing, internal websites, circulars and conference calls.…
A service culture exists when you motivate the employees in your organization to take a customer-centric approach to…
Currently, the firm’s positioning strategy is based on benefits and affordability. JW Marriot has positioned itself as a…
Volkswagen – “Think Small” Budweiser – “Wasssup” Dove – “Campaign for Real Beauty” Apple – “Get a Mac”…
Customer marketing strategy summary: Optimize customer experience with automation. Drive engagement through a customer-focused content strategy. Grow referrals…