Bain’s recruitment process is one of the most selective as well: it is common for only 1% of…
How does BMW motivate its employees? Sharing the wealth, listening to even the lowest-ranking workers, and rewarding risk…
Product, price, promotion, and place form the four Ps of the marketing mix. These are the key factors…
Customer Retention Relevant Customer Data and Consumer Trends Higher Cart Value Reducing Unprofitable Customers Better Customer Communication What…
Internal communications managers work to ensure employees of organisations are kept informed and motivated. They do this by…
Nike’s core values include “inspiration, innovation, every athlete in the world, authentic, connected, and distinctive.” These values define…
An engagement model is a set of guidelines that defines the relationship between the client and the development…
Offer customer service “surprises” Set customer expectations Build trust through relationships Use automation to re-engage customers Improve KPIs…
An interactive tool is a way to increase engagement with a target audience by allowing them to interact…
Common examples of internal marketing efforts include: educating employees on the company’s long-term goals and values. soliciting employee…