Product. In social marketing, “product” is the desired behavior and the social benefit stemming from it. For instance,…
A comparable company analysis (CCA) is a process used to evaluate the value of a company using the…
The new rules, known as the Green claims code, ensure that any environmental claims on goods and services…
Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. If you’ve ever…
An environmental science degree is not particularly hard. An environmental science major encompasses content from various disciplines which…
Nestlé is committed to positively impacting Individuals and Families, Communities and the Planet as a socially responsible company…
Green marketing describes a company’s efforts to advertise the environmental sustainability of its business practices. Is sustainable marketing…
For example, if customers value a product’s eco-friendly properties, the company may market the product as being made…
The factor competitor analysis should not be included in Pestle analysis. A PESTLE analysis is a context to…
Political factors include government policies, leadership, and change; foreign trade policies; internal political issues and trends; tax policy;…