Contingency planning puts in place measures to address the identified risks in marketing a product or service. Companies…
Ama marketing week is traditionally held the first full week in October. The 2021 AMA Marketing Week will…
In any event, one strategy to counter the threat of ambush campaigns is to secure trademark and copyright…
The event marketing process begins by acknowledging that there is an event that can help your organization achieve…
Maintain a short invitation to prospects Don’t focus always on your outcome Make use of Facebook Messenger for…
What is a good add-to-cart rate? Anything more than 8.3% would put you in the best 20% of…
Objectives are important as they provide benchmarks and targets to aim for and performance indicators, which facilitate monitoring…
During the installation, you’ll be asked to enter a valid product key. After the installation is complete, Windows…
Prime Day started at midnight PT on Monday, July 15 and—for the first time ever—ran for 48 hours.…
Sponsorship activation takes place when audience goals and sponsor goals come together successfully. Digital activation uses online marketing…