What would enhance the main attraction at my event? Is there an era or style that I could…
Use interactive discussions to create messaging. Help get your audience excited by pulling them into the creative process.…
Ambush marketing campaigns Can Go Off-Script One of the key advantages of ambush marketing is that it allows…
“Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand…
Determine your business and marketing objectives Define your target audience Select your sponsorship opportunity for effectiveness, not price…
Activations are a common way for introducing and marketing a new brand or product. Understanding brand activations and…
At HSBC, we are partner to five Olympic sports – golf, rugby, tennis, badminton and football, and have…
Research potential sponsors Master the elevator pitch Let your numbers do the talking Remember, sponsorship is more than…
By using sports strategy marketing can increase the people’s interest in football with help of other organizations. WIll…
According to Infogram | MLB Players % by Race: White – 57.5% Hispanic – 31.9% Black – 7.7%…