Social activation is the act of transforming your social media followers from voyeurs, into participants, into ultimately, evangelists.…
A communications strategy is a plan for communicating with your target audience. It includes who you are talking…
Note: If you have a supported browser installed, but Google Ads still won’t appear, you may also need…
What would enhance the main attraction at my event? Is there an era or style that I could…
Use interactive discussions to create messaging. Help get your audience excited by pulling them into the creative process.…
Ambush marketing campaigns Can Go Off-Script One of the key advantages of ambush marketing is that it allows…
“Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand…
Determine your business and marketing objectives Define your target audience Select your sponsorship opportunity for effectiveness, not price…
Activations are a common way for introducing and marketing a new brand or product. Understanding brand activations and…
At HSBC, we are partner to five Olympic sports – golf, rugby, tennis, badminton and football, and have…