A term coined in 1989, Integrated Marketing Communications (IMC) began as a need to focus advertising efforts across…
Production Orientation Era Product Orientation Era Sales Orientation Era Marketing Orientation Era Relationship Marketing Orientation Era What are…
We’ve already touched on some new e-commerce trends in this article: selling on social media, personalization, headless e-commerce,…
To deliver ease of customization, Crm systems must exemplify the following characteristics: system extensibility, including database, user interface…
What Is the Evolution of Marketing? Marketing evolution refers to the distinct phases that businesses have gone through…