Paid media is content you pay to place in front of an audience as an ad or sponsorship,…
The creative department in an advertising agency is responsible for creating advertisements targeting specific demographics across various media…
Nestle uses price skimming for some of its products when it enters the market of a country. Nestle…
What is a Brand Campaign? A brand campaign puts your company’s story and message in front of an…
You have full creative control over the content You can target your messaging specifically to your preferred market…
Direct distribution is a strategy in which a producer or manufacturer delivers products directly to the consumer. Using…
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.…
Coca-Cola ran an uber-successful word of mouth marketing campaign in 2014. Its “Share a Coke” campaign was launched…
Example: Services include restaurant services; hotels; transportation services such as Air Canada; and electricity, internet, and phone providers.…
Demographic segmentation based on age Demographic segmentation based on Income Demographic segmentation based on Religion, Race, and Ethnicity…