[A co-marketing alliance] refers to lateral collaboration between companies from different sectors. The participants are at the same…
healthcare provider data. The main difference between B2B and B2c healthcare marketing is that B2B marketers work with…
Viral Marketing is a business strategy that uses a social media platform to promote a product or service.…
“For example, “Our new shoes are in stores. When will we see you here?” is probably more engaging…
In the U.S., the average annual bonus issued is 5.6% of your salary. That means if you earn…
Hybrid channels are a mix of direct and indirect channels. In this model, the manufacturer has a partnership…
Ethical issues include violating the consumer’s right to be informed, (their right to accurate information and alternatives), and…
Develop Buyer Personas Delve into Customer Data Perform Social Media Research Read Industry Publications Conduct Surveys What are…
Psychographic segmentation refers to the process of segmenting your customer base based on customers’ thoughts, beliefs, perceptions, and…
Experiential marketing is marketing strategy that engages the consumer and creates real-life experience that will be remembered. This…