What’s the difference between customer and consumer? A customer always purchases a product or service, but might not…
Generally speaking, owned marketing content is free and you can fully control who sees it. That makes it…
A product is a tangible item that is put on the market for acquisition, attention, or consumption, while…
A concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might…
It’s well known that massive companies like Facebook and Instagram use extremely specific demographic segmentation to help advertisers…
A creative services manager (CSM) directs creative output for a brand from the early concept stages through to…
In fact, Tv advertising displays greater success with key performance indicators (KPIs) than any media source. According to…
Click the General tab. Under “Home page,” enter: www.google.com What is Google ad performance planner Performance Planner is…
The lift equation states that lift L is equal to the lift coefficient Cl times the density r…
What is Consumer Research? Consumer research is a part of market research in which inclination, motivation and purchase…