For Nike, their target market includes athletes and mostly young adults. Nike improved their products over the years…
A category (like ad type or day of the week) that you can add to your campaign’s tables…
My favorite way to measure the effectiveness of a marketing campaign is simple: measure the amount of direct…
Assess your current internal communications strategy Set realistic goals and timelines Identify your key metrics to track for…
Classic Package Newsletters Self-Mailer Postcards Catalogs What are the 9 types of advertising ADVERTISEMENTS: Nine types of advertising…
Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service…
In short, STP is a marketing approach where you segment your audience, target the best-fit audience segments for…
The standard components of the marketing mix are product, price, place and promotion. The method used to apply…
Also known as a “process information management system,” a PIMS is a client/server application for the acquisition, display,…
While product differentiation is usually product-specific, product positioning is more about the audience that marketers are trying to…