Advertising creativity is the ability to develop fresh, unique as well as appropriate ideas which can be utilised…
Usage and Purchase Behaviour Time-Based and Occasion Benefit Driven Customer Loyalty What are four types of behavioral segmentation…
PPC data refers to the information gathered from already launched paid PPC campaigns, a.k.a. paid search marketing campaigns.…
Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a…
Indirect channels They could be wholesalers, retailers, distributors, or brokers, for example. In this case, manufacturers do not…
Behavior Change Marketing borrows from the tenants of psychology, sociology, and communications theory to develop strategies for convincing…
Over the years, Coca-Cola has managed to develop a solid distribution network across the globe. Mainly, they use…
Word-of-mouth is yet another example of earned media. It’s just as impactful as a Yelp review or tweet…
Identify and nurture your top customers Ask for reviews/ratings when things are going well; don’t wait! Use social…
In the product liability context, misrepresentation occurs when product advertising, packaging, labels, or other product information available to…