In 2021, the revenue of digital advertising agencies in the United States was estimated at 20 billion U.S.…
In fact, audience research is the first step in any marketer’s content marketing process. Where do I start…
Summary Lead Single-Item Lead Delayed Identification Lead Creative Lead Short Sentence Lead Analogy Lead How can social media…
Targeting content is usually referred to as “top funnel content.” We recommend starting off with a video about…
Purpose of an Awareness Campaign The aims of an awareness campaign include reaching out to the public regularly,…
Set the event goal or vision Set a timeline Set the budget Decide the target audience Concept and…
What is Marketing Mix. Definition: The marketing mix refers to the set of actions, or tactics, that a…
Share your event with the media Socialize Go live to promote your event Dedicate pop-ups Market your event…
A dog is a business unit that has a small market share in a mature industry. A dog…
Percentage commissions are most common in affiliate programs, and the average affiliate commission rate is between 5–30%. If…