Definition: A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal…
SaaS is one of the three major cloud service models. The cloud service models are categories of services…
In social marketing the product is a behavior change or a shift in attitude. For example, a campaign…
Lifestyle segmentation – Fashion market segmentation includes small clothing retailers, manufacturers, and product selections. For example, clothing manufacturers…
Coca cola follows a price discrimination strategy in its marketing mix. This means that they charge different prices…
Segment types Subsets of users: for example, users who have previously purchased; users who added items to their…
It examines whether the market demand can be met absent the Seller during peak times. A Seller is…
In the case of segmentation by industry, businesses will ‘segment’ their audience based on the industry they sit…
Identify your customers Divide customers into groups Create customer personas Articulate customer needs Connect your product to customers’…
Omnichannel in retail describes a method of combining the advantages of in-store shopping with the convenience of online…