Psychographic segmentation refers to the process of segmenting your customer base based on customers’ thoughts, beliefs, perceptions, and…
Experiential marketing is marketing strategy that engages the consumer and creates real-life experience that will be remembered. This…
A good product line strategy guides managers to improve their product line’s total performance. It creates a focus…
Starting a classified ads website can be profitable, but trying to compete head-on with an industry leader like…
An ad campaign is a set of advertisements that revolve around a single message and are intended to…
publicity. nounpromotion of something, someone. PR. advertising. announcement. Do people trust word-of-mouth Word of mouth is one of…
The proportion of Australians using Roll-On deodorant has declined for the fourth consecutive year, among both men (30%…
A primary target market may not be the largest segment of a marketplace. For example, the majority of…
In e-retail, a business or individual sells retail products and services through online stores. An e-retail company can…
Companies that use green marketing are those that highlight the environmental benefits of their products or services. Among…