A product mix strategy is a marketing strategy that analyzes the company’s existing products and allocates resources and…
The PESO communications model stands for “paid,” “earned,” “shared” and “owned” media, and it represents a modern way…
Purchasing behavior Benefits sought Buyer journey stage Usage Occasion or timing Customer loyalty User status What is behavioral…
CRM is a process of gathering and analyzing customer data, building precise marketing campaigns and managing relationships for…
Your Marketing strategy: Consumer Segmentation Definition Consumer segmentation is the practice of dividing a customer base into groups…
Paid media is content you pay to place in front of an audience as an ad or sponsorship,…
Set marketing goals Create a plan for the year Calculate expected costs and return on investment (ROI) Allocate…
The element of surprise Cost-effectiveness Interactiveness Used in B2C Provocativeness How you can build a competitive edge in…
PPC vs SEO – what’s the difference? In a nutshell, SEO is how you drive organic traffic to…
Amazon’s warehouses are strategically placed, moving closer and closer to main metropolitan areas and city centers. As a…