In this system, every member of the distribution channel performs as an independent entity. They integrate their pursuits…
A market product grid is also known as an Ansoff matrix or a product-market expansion grid. It is…
Characteristics of consumer markets based on demographics include differences in gender, age, ethnic background, income, occupation, education, household…
If you use your website for advertising, you may deduct web maintenance costs as an advertising expense. If…
Marketing Mix:Product quality In general quality is made up of tangible features (features that can be seen) e.g.…
Owned media channels, sometimes referred to as owned marketing channels, are the physical or digital marketing channels that…
Metrics in Analytics can be sums or ratios. Metrics are individual elements of a dimension that can be…
Within one account, you might have multiple keywords that are similar or overlap in meaning and could all…
The only difference between database marketing and direct marketing is that one form of marketing mainly attracts and…
Walmart uses multimedia content including videos and images to drive higher engagement and instead of just promoting products…