Intrusive. One potential disadvantage of interactive media is that it can be intrusive. In some countries and cities,…
There are four types of industry. These are primary, secondary, tertiary and quaternary. Is toothpaste an example of…
Start with what you know Use social media to engage audiences Focus on audience preferences Use postcards to…
Cross-channel is the next level up from multi-channel. Omni-channel takes the notion of ubiquity into account:customers can use…
Write for customers– not yourself Create a thorough outline of your website content Remember that each service and…
Inbound marketing tends to be more cost-effective, while outbound marketing has a reputation for using a personal touch…
A marketing target audience is the defined set of people that you want to capture and engage with…
Psychographic segmentation refers to the process of segmenting your customer base based on customers’ thoughts, beliefs, perceptions, and…
Marketers use various geographic segmentation variables that include the country, region, state, province, town, climate zone, or zip…
Develop a topic Locate information Evaluate and analyze information Write, organize, and communicate information Cite sources How would…