Identify and nurture your top customers Ask for reviews/ratings when things are going well; don’t wait! Use social…
In the product liability context, misrepresentation occurs when product advertising, packaging, labels, or other product information available to…
A visit to any major eCommerce website, including Amazon, demonstrates how AI is used to recommend products based…
Competitive advertising is a good way to point out features and benefits of a product or service to…
Keyword bidding, also known as search engine advertising, is how you get your ad to appear at the…
Comparative Differentiation Segmentation How do you write a brand positioning statement? The elements all need to work together…
Set an objective Identify customer segments Evaluate the target segment Develop market segmentation strategy Identify launch plan What…
Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers.…
Traditional types of outdoor advertising include billboards and posters. However, many companies can also advertise on bridges, lamp…
These tasks are usually broken down into three stages: pre-launch, launch, and post-launch. At the pre-launch stage, a…