The brand penetration formula We can get this percentage by doing the following: We divide the number of…
They have achieved data-democratization across the entire organization Business leaders on the top value data & rely on…
Price skimming examples electronic products – take the Apple iphone, for example – often utilize a price skimming…
Software giant Google also made a significant change to its logo in 2015 as well as in the…
The Ge-mckinsey matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is a portfolio analysis tool used in…
Ask for reviews Respond to reviews Send out an email newsletter Turn your Facebook business page into a…
Run a SWOT analysis Figure out the value proposition Determine marketing strategy objectives Understand your customers Define your…
Demographic variables such as age, gender, income, occupation, or education are the most popular bases for segmentation because…
An advertising channel is any outlet used by a company to advertise their products and services or alert…
Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a…