What is geographic segmentation? Geographic segmentation is a marketing strategy used to target products or services at people…
Because of these differences in both concept and strategy, push marketing can be a mix of offline (for…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Database marketing is a systematic approach to the gathering, consolidation and processing of consumer data. Database marketing is…
Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the…
Define Your Goal Define Your Audience Persona Create A Content Segmentation Grid Ensure All Your Content Has A…
For example, if customers value a product’s eco-friendly properties, the company may market the product as being made…
You can connect a Google adsense account to your search engine to make money on contextually-relevant ads placed…
Every good email marketing process consists of 3 key elements: List building, list nurturing and reaping the benefits.…
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device‘s location to alert the device’s…