Business aims are the results that a company strives to achieve, whilst marketing objectives get down to the…
Demographic segmentation is mainly focused on income, occupation and social status. Psychographic segmentation in the hotel industry takes…
Perhaps the biggest reason that marketing campaigns fail is unrealistic expectations. When you expect a great return on…
With Image Extensions, you can use a number of images to accompany your ads to give them a…
Key Takeaways. A horizontal acquisition is a business strategy where one company takes over another that operates at…
Keep promotions simple Bundle products together Reward customers to boost orders Reward top customers with special offers Re-merchandise…
Conversion rate is a marketing funnel metric that indicates the percentage of leads that become customers. Tracking this…
Coca Cola targets both genders with its wide variety of drinks. This market is relatively large and is…
A product campaign is a form of advertising that allows you to promote a specific product. This is…
Successful campaigns first and last establish credibility and a sense of truth and rightness in all that they…