Word-of-mouth marketing is a strategy that convinces existing customers to tell their family and friends about products they’re…
You don’t need a university degree to get into digital marketing. Although a requirement for some companies, it’s…
What is an agency fee structure? An agency fee structure is the amount charged to a client as…
In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations,…
Earned media can include press coverage, social media mentions, shares and retweets, product or company reviews, and blog…
1. Executive Summary. Your executive summary should appear first in your business plan. It should summarize what you…
A global strategy is a strategy that a company develops to expand into the global market. The purpose…
Selecting the market segment involves finding the target market to sell the products. The target market can be…
This type of advertising allows marketers to create relevant campaigns for the right people. For example, a sportswear…
To change that all that’s needed is to go into the main FB mobile Menu > Settings >…