Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on…
The essential base ingredients of the 4 P’s are: Product, Price, Place and Promotion. While this combination doesn’t…
In 2019, Coca-Cola’s U.S. market share amounted to 43.7 percent. Where is the Coca-cola unique code Each Unique…
CTA’s. One of the most effective ways to measure the success of an outdoor advertisement is by having…
Direct marketing is part of the promotional mix. Because it communicates directly with customers, it can deliver a…
A customer profile can be based on a number of identifiers including demographics, location, hobbies, preferred social media…
VALS (“Values and Lifestyles”) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed…
Retail sales are expected to grow between 6% and 8% in 2022, as consumers spend more on services…
Company Name Branding Individual Branding Attitude Branding Brand Extension Branding Private-Label Branding What are the 3 types of…
Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across…