A win-back campaign—also known as a re-engagement or reactivation campaign—is a series of emails sent to try and…
Predictive analytics empowers companies to delve deeper into customer segmentation, product information, and purchasing situations. Through analyzing this…
Penetration pricing examples include an online news website offering one month free for a subscription-based service or a…
So, what separates the two roles from one another? The simplest way to describe the difference is: Product…
The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
The four types of joint venturing are licensing, contract manufacturing, management contracting, and joint ownership. This form of…
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on…
Database marketing manager job profile They plan, develop and implement strategies for targeted marketing campaigns and may also…
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well…
Marketing mix is the combination of Product, Price, Promotion and Place activities. 2. A product is anything that…