The opposite of vertical, something horizontal is arranged sideways, like a person lying down. When you sleep (unless…
Definition. A media channel refers to the specific medium by which an advertiser’s message is conveyed to its…
Using data to generate demand For example, they may use keyword research to determine what their target audience…
What is a Sales Strategy? A sales strategy is defined as a documented plan for positioning and selling…
In a pull-based supply chain, procurement, production, and distribution are demand-driven rather than based on predictions. Goods are…
Research your development opportunities Set your growth goals Create your marketing plan Go to market Analyze your results…
In simple terms push marketing involves pushing your brand in front of audiences (usually with paid advertising or…
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.…
Online shopping websites are the example of business to consumers transactions as business is done directly with the…
Identify how much revenue you need to generate from your inbound marketing efforts Determine how many sales you…