(Beliefs are somewhat different from lifestyle and behavior, which are somewhat distinct from activities. What is ideal customer…
Growth. During the growth stage, consumers have accepted the product in the market and customers are beginning to…
Coca-Cola’s market segmentation focuses on four various elements, namely geographic, demographic, psychographic, and behavioral. Coca-Cola might have originated…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing,…
Lowering or raising prices Acquiring a competitor in your market Revamping your digital marketing roadmap to increase brand…
Examples of segmentation by demographic include: Age, gender, income, education, and marital status. What is customer segmentation and…
Bcg matrix (also called Growth-Share Matrix) is a portfolio planning model used to analyse the products in the…
Product assortment, also known as merchandise mix, is the range and variety of products you offer to your…
The Coca-Cola Company is one of, if not the world’s most successful FMCG (fast-moving consumer goods) brands. But…