Micromarketing is an approach to advertising that tends to target a specific group of people in a niche…
Meeting Your Target Audience’s Needs The best way to continue to meet those needs is to simply ask…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs…
When budgeting, businesses of all kinds typically focus on three types of capital: working capital, equity capital, and…
Marketing promotes the transfer of goods and services from the producer and provider to the consumer. Public relations…
STP in marketing stands for segmentation, targeting, and positioning. These three basic steps dictate how marketers can identify…
Design research will reveal information about the company’s goals and objectives, by conducting stakeholder interviews. Interaction with the…
Brand elements can be trademarked to identify and distinguish the brand. Many brand elements are used by strong…
Your brand positioning strategy (or repositioning strategy) defines who you’re for, why you’re different, who and what you’re…