Research your target audience and your competitors Pick your focus and personality Choose your business name Write your…
Usage and Purchase Behaviour Time-Based and Occasion Benefit Driven Customer Loyalty What are four types of behavioral segmentation…
Develop a true vision Define competitive advantage Define your targets Focus on systematic growth Make fact-based decisions Long…
Brand portfolio strategy involves the design, deployment, and management of multiple brands as a coordinated portfolio of meaning-based…
In the context of a blog, your target audience is a specific group of people you’re writing to…
1) Calling the targeted customers 2) Using print media to make customers aware 3) SEO friendly marketing 4)…
Stephen Ross and Barry Mitnick are the first scholars to propose and begin the agency theory, according to…
Direct Distribution Indirect Distribution Intensive Distribution Exclusive Distribution Selective Distribution Wholesaler Retailer Franchisor What are examples of distribution…
A guerrilla is someone who fights as part of an unofficial army, usually against an official army or…
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a…