Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
What is a customer activation strategy? A customer activation strategy is a set of steps and actions to…
The traditional business plan is typically made of around eight sections: an executive summary, company summary, products and…
To date, the most famous United States monopolies, known largely for their historical significance, are Andrew Carnegie’s Steel…
Search Engine Marketing (SEM) One mark of the digital transformation is undoubtedly the use of Google (and others…
4 types of business growth include organic, strategic, internal, and lastly- acquisition, merger, or partnership. 4 strategies include…
Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according…
When it comes to marketing your product, a B2c client is more likely to be emotional and subject…
B2B identifies both the seller as well as the buyer as business entities. B2B covers a large number…
A customer database is the collection of information that is gathered from each person. The database may include…