Product usage segmentation is the method of categorizing your users based on their patterns of interaction with your…
Understanding the importance of consumer behaviour is critical for any marketer. By learning how and why people choose…
Branding campaigns typically last three months. The longer a customer sees a particular ad, the easier it is…
While there are thousands of metrics you can track, here are some examples of metrics in Google analytics:…
#1 Exporting/Trading One way to enter a new market is through exporting goods. This strategy allows you to…
These involve unusual approaches such as 1. Staged encounters in public places 2. Giveaways of products such as…
Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer…
Direct advertising media. Direct advertising is one of the oldest methods of reaching the consumers. It covers all…
Traditional Media Print Media Electronic/Broadcasting Media Outdoor Media or Out of Home Media (OOH) Transit Media Digital Media/New…
in the United States, social media managers earn an average of $50,000 per year. Go a little lower…