Retail politics is a type of political campaigning in which politicians directly talk to and interact with their…
Keep the fluff away Start from where they are Build trust Engage people with a need Focus on…
Advertising market research is a form of research concentrated on advertising campaigns. As such, its ultimate aim is…
Astroturfing is essentially “fake grassroots” movements. It is organized activity made to stimulate grassroot support for a movement,…
Step 1: Develop a Problem Statement Step 2: Select the Brainstorm Team Step 3: Organize the Brainstorming Session…
Business-to-consumer (B2C) is a type of business transaction where a company sells products or services directly to consumers…
Starbucks markets to both males and females, in a wide age group of 22 to 60 years, with…
Undifferentiated marketing is very common across TV ads, radio ads, print news ads, car ads, and billboards. At…
Direct Mail Email Marketing Direct Response Advertising Telemarketing Leaflet Marketing Social Media Marketing SMS Marketing Direct selling What…